Founded in 2010 by Shotaro Iida, this shop is located in the quiet hot-spring town of Yugawara. Iida-san’s family was originally in the dried seafood and nori business, and he actually started the shop in their old warehouse. Since then, it has become a cult phenomenon, winning the "Tokyo Ramen of the Year" (TRY) award multiple times and holding a legendary status for its "100% natural" approach to ingredients. Best Shoyu Ramen Let’s talk about the "fuss." To eat here, you have to survive the weekly bloodbath on Omakase.in. If you win that battle, you then face a 2-hour train ride from central Tokyo. Unless you’re already visiting the onsens in Atami, you really have to be a "ramen manic" to do this. The shop itself is a temple—minimalist, open kitchen, and a ritualistic atmosphere where they make their own silk-like noodles right in front of you. The Food: Is it great ramen? Definitely. The Shoyu has incredible depth, a beautiful amber clarity, ...
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