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Marugame’s Cold Udon in the London Heatwave

Another heatwave hits the UK, and my first thought isn't "beach day" but "cold noodles." Specifically, cold udon. I’ve been to Marugame before and was told they only serve it in the summer, which seemed odd. But after trying it, I get it—it's just a bit... average.
Japanese Udon Chain Restaurant, image from Marugame
I rolled up to the Argyll Street branch on a weekday afternoon, and it was blissfully quiet. Plenty of empty seats, no queues. I ordered the cold udon from their summer menu and loaded up on sides: a soft shell crab tempura, a karaage, a kakiage, and a soft-boiled egg. The total came to £16, which felt pretty fair for a big lunch in central London.

Cold Udon with Tempura
Good tempura, horrible udon

The cold udon itself was just okay. The noodles had a decent chew, but they were surprisingly coarse and rough, not the smooth, glossy udon I love. Maybe they’re using a different kind of flour? The real disappointment, though, was the broth. The chef seemed to have gone wild with grated ginger. I tried my best to scoop most of it out, but even a little bit completely overpowered the light broth. Honestly, it was a ginger-heavy disaster. It was definitely not what I expected.

On the bright side, the tempura was good. It was crispy, not greasy, and the soft shell crab had a strong, delicious flavour. It was a good portion for the price, too. It saved the meal from being a complete write-off.

Verdict: Good for a quick, cheap lunch if you're nearby, especially for the tempura or hot udon. But when it comes to the cold udon, you can find a better option in the frozen aisle of a supermarket.

Ratings:
Food: 3/5 (Decent tempura, but the udon is a no from me)
Service: 3.5/5 (Friendly staff overall)
Decor: 4/5 (Clean and tidy)
Value: 3.5/5 (Decent value for central London)
Overall: 3.5/5

Estimated cost per person: £10-15 

Restaurant Info: 
Marugame Udon (multiple branches in London)
1A Argyll St
London 
W1F 7DB 
020 4571 8504 

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