SushiDog Birmingham Review: London's Burrito-Sized Sushi Rolls Land at the Bullring

Ten quid for a sushi roll in a shopping centre?

My eyebrows went up before my chopsticks did.

SushiDog started in 2018 as a tiny kiosk in Westfield London. Its founders were fed up hunting for fresh sushi they could actually eat on the move. More than ten London sites later, they picked Birmingham's Bullring for their first branch outside the capital.

I went in sceptical. Best case: Wasabi-level grab-and-go. Worst case: a Wagamama-style fusion mash-up so westernised it'd need a passport to get back to Japan. Spoiler: I've now been three times.

Decent portion for £9

🍽️ Food & Drinks

These are big, burrito-style rolls, and my go-to is the SushiDog Signature Salmon: salmon with Japanese mayo, soy, avocado, cucumber, edamame, crispy onions and sesame. The crispy onions do a lot of heavy lifting, and I'm not complaining. The real hero, though, is the rice. It's not dry and crumbly, and it's not soggy and sad. It's been just right every visit. That's harder than it sounds for fast-food sushi, so someone behind the counter is clearly keeping a close eye on how the rice is stored and handled. The fillings are decent quality and a decent amount. Nothing that'll make you weep into your soy sauce, but nothing to grumble about either.

Rice is surprisingly good, nori is OK as well

👋 Service

It's counter service built for speed: order, grab, go. Exactly what you need mid-shopping trip when hanger strikes.

Decent fillings and good amount as well

✨ Decor & Ambience

A compact spot on the Bullring's upper level with around 25 seats. It's clean and functional, more pit stop than date night.

💰 Value

At £9.35 for the Signature Salmon, it sounds steep at first, but the portions are fairly generous. It eats like a proper lunch, not a snack. If you fancy a quick Japanese fix, especially on the go, it's a good-quality choice and comfortably better than I expected.

Verdict - Better than it has any right to be: great rice, generous rolls, and a genuinely solid Japanese fix on the go.

Ratings ⭐

Food: 3.75/5 – The rice is spot on and the Signature Salmon is a winner, the fillings are decent.
Service: 4/5 – Quick, no-fuss counter service that does exactly what a grab-and-go spot should.
Decor: 3.5/5 – Clean and functional, more pit stop than date night.
Value: 4/5 – A generous roll for about a tenner makes for a fair, filling lunch.
Overall: 4/5 – A pleasant surprise, and good enough that I've been back three times.

💰 Estimated cost per person: £10–£15

📍 SushiDog Birmingham
Address: Upper Level, Bullring, Birmingham B5 4BU

Comments

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